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Hell Bunny was the first brand to be formed, created to fill a gap in the market for edgy alternative streetwear. Hell Bunny has since gone from strength to strength and is now one of the largest and most popular alternative brands on the streets, famed for its cute and kitsch prints on retro and lolita inspired shapes.
For lovers of vintage, alternative and a retro style, Hell Bunny has become one of the best brands to invest in. We create flattering clothing for those who want a little more, something a little different, something stylishly beautiful.
Our creative team is renowned for designing cute and quirky prints, merging fashion with a darker edge. All our prints are designed in house and we are constantly re-inventing our styles and our prints, making Hell Bunny a covetable and collectable label.
Chet Rock is Popsoda's most recent addition. A brand created as the need arose for a separate Menswear range with an alternative rock attitude.
Taking inspiration from the Mods on the Brighton beach front in the 60’s to the punks on streets of the Kings Road in the 70’s. Chet Rock blur these distinctive styles making it relevant for the modern day individual.
The iconic monochrome checkerboard element featured throughout the collection sits alongside red tartan. This represents Chet Rocks retro aesthetic in drawing inspiration from notorious British youth cultures, who were at the forefront of a change in attitude.
Suitable for the furious lifestyle of the rockers Chet Rock denim is cut raw with deep turn up’s for a slim and sharp fit, and a looser utility shape complete with brace’s buttons suitable for those with a punk rock ska attitude and blue collar workers alike.